ABOUT

TELL isn’t a magazine or a museum. TELL is more like a social sculpture. A living ecosystem shaped by the people inside it.

We’re based here, in the upper middle of the country (not on the coasts) which means we’ve always had to build culture through other means, not hype cycles. You can feel it in the way people here behave. It’s slower. Quieter. But charged.

At TELL we’re interested in the kind of culture that comes from a foggy space. The moment where two people really pay attention and something electric passes between them.

Social media used to feel like that. Then the platforms industrialized it. Now the feed flattens everything, and the most interesting signals get extracted or erased.

TELL is rebuilding at the scale of real connection. Rooted where we stand. Smaller. Slower. With more texture.We make space for conversations, people, and ideas that need time and context to land.